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As far as advertising is concerned, there is a remarkable orientation towards Western faces in Taiwan:
Western faces indeed stand for progress, general acceptance of the product in question and, last but not least, a desirable world. This is why they are frequently chosen when it is about product marketing.
If only Taiwanese PR agents knew that those are just the criteria which people in the Western world attribute to Asia... . Or is it that the grass is really always greener on the other side of the fence?!
